Zactly.
The beauty of neoliberalism is that it obliterates class consciousness and denies system failure, placing that on the shoulders of choice and personal responsibility. A wonderful way of bending reality.
I see the same repeat in the 'negative freedom' political philosophy that dominated after WW2. Every individual would persue their own self interest thru consumerism. That, in turn, would lead to full productivity, rising standard of living and inhibit the 'animal instincts of the masses from marching off to retake the Sudetenland.

The trap was in political and wealth capture by the increasingly wealthy minority leading to wars, tax and law evasion, and finally oligarchic tyranny. Not to mentioned it was myopic in thinking that a linear system could go on forever in a finite world of resources.

No wonder they won't allow the teaching of Marx or critical thinking in class rooms.