Name recognition isn't everything but it's something. Beto O'Rourke became a household name during the midterms. Ojeda didn't exactly set the world on fire with his no nonsense militarized liberal message.
Didn't we have a ex military democrat running in 2016? One with much better name recognition nationwide? I can't recall his name right now because guys like him are so easily forgotten.
"Be yourself; everyone else is already taken."— Oscar Wilde