I'm not disagreeing with what your saying about the profit driven market world that passes for news journalism Jeff. What I was driving at is the ability of the media and their target markets to get high on their own supply. The first, which is the basis of Taibbi's article, was the complete suprise of the prevailing narrative that Trump was a buffoon and that Clinton had the ultimate campaign machine that would, in the end, prevail. The second was the Cortez primary victory that, much like Trumps, they didn't see coming and didn't understand what happenned. Beto reminds me of that same obtuseness, willingly or not,for the realities on the ground. I see the same story telling going on with Beto's narrative. What really separates him from the centrist positioning that so many Americans are fed up with?
My guess is they will craft him as having some kind of Kennedyesque mystique since politics has now become entertainment branding for them to shape. Much like the 'Man from Hope' or 'Morning in America' commercializing. So long as he doesn't challenge the existing power structures and it's pipeline.
I don't think that head fake will cut it anymore. Time will tell.