Loc: Puget Sound, WA
Originally Posted By: Greger
Makes me think that the Starbucks Board of Directors came-up with all of Starbuck's great social ideas
Advertising and PR firms came up with any great social ideas that may have been implemented by Starbucks. Shultz and the board of directors chose only those which would increase the bottom line the most for the minimum investment.
We don't know how Schultz voted or even if his vote was weighted. From what I've heard from Howard Schultz this week, doesn't square with the policies of Starbucks.