Insistence on using a badly maligned label is pure stupidity if you're in the business of selling. And make no mistake, candidacy for elected office, particularly POTUS, is both a job interview and a sales pitch.
The European fascists understood that the term "socialist" was a good thing at the time in the 1930's.

This is not the 1930's and we're not in Europe.
"The Best of the Leon Russell Festivals" DVD