Well said! Its like modular reactors (SMR's) They got rid of the 'nuclear' right off the bat. Words DO matter! Some get demonized and Republicans are REALLY expert at demonization. They worked Hillary over for over 30 years and she could never bring herself to even vaguely fight back - that cost her the election. Hopefully that won't happen with the Dems in 2020 but the Republicans have geared up 'socialist' big time.
Dems just don't seem to get it or even try to get it. This is especially true of 'pure' democrats.