'It's all sizzle and no steak!!!' -Gary Blair
Yeah, I get that advertising is important. Hell, I paid the rent for three years sellin corn syrup to kids. But doesn't it still come down to mobilizing your base and giving them something to come out and vote for?
When you address material needs you get votes. Corbin in the U.K., Mexico's Obrador, Jesse Jackson's campaign, Sanders unlikely challenge, etc.. A concept that gets little traction here.
Lofty rhetoric has been employed for decades now while it continues to get rougher and rougher to make your nut and hang on to it.
In other words, it's just the same sucky product with a new banana sticker to rid itself of it's own lousy reputation. As though a new rebranding will change the user experience if the product still sucks. No amount of virtue signaling will change that.