To probably most Americans, a majority of them anyway, presidential elections are nothing more than beauty contests which the candidates trying to manipulate the unwashed masses perspectives of them. In the end, most folks end up voting for the candidate they dislike the least.
That has long been my casual observation, as well. As much as we might wish otherwise, the Prez is elected on very superficial qualities.
Go George Clooney!
Superficial, that an excellent way to state it. Personality and behavior seems to be front and center so far this year.
It's high past time that we start electing Americans to congress and the presidency who put America first instead of their political party. For way too long we have been electing Republicans and Democrats who happen to be Americans instead of Americans who happen to be Republicans and Democrats.