Josh Dehaas
CTV News
April 27, 2017

Quote:
Manitobas public insurance company has revoked a Star Trek inspired custom licence plate after receiving complaints that its offensive. Nick Trollers two-year-old plate reads ASIMIL8.

Troller keeps it inside a licence plate holder that says: WE ARE THE BORG. RESISTANCE IS FUTILE. He says Trekkies will recognize that its a reference to the cyborg villains who bellowed you will be assimilated on various Star Trek series and movies.

He says strangers have complimented him on the plate and taken photos. I thought it was funny, he said.

But Troller got a phone call Wednesday from someone at Manitoba Public Insurance, who he says told him two people had complained that the word assimilate is offensive to indigenous people.

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