Originally Posted By: Ujest Shurly
All of what you said logtroll, is seen as an expense to a business. They are against anything that cuts into the profits. Their brain function is profit over enviroment or anything and everything else. How do you overcome that mindset?

If there is no clear gain for them they won't do it.

You hit on a core issue in solving what I think of as the fundamental cultural change that must occur if humans are to dodge catastrophe. My puny efforts to develop a significant alternative to the corporate/capitalist Matrix can’t stand toe to claw with Monsanto or BP or ConAgra and battle it out for market share dominance.

Our strategy is to go at it from a cellular approach, too small to be worth the notice of the Corporate Ogres - we do this not from a desire to fight them, but because it will work to make the cells (rural communities) healthier. A metaphor is the very biodiverse microbial soil inoculant that we promote, a model that grows laterally and with great diversity, instead of vertically in a 'stovepipe'. One reason I believe that we can do this is because the Ogres are currently not working the rural community “markets” - the concept of economies of scale has become so unquestionably accepted that anything small is unimportant and goes unnoticed. Interestingly, the economies of scale concept is a fiction in small communities - appropriate scale and context are the keys. Multinational corporations are not interested in appropriate small scale, and can’t (don't want to) compete in that arena.

In case you think I am theorizing and missing something, you should know that what I’m talking about comes from decades of experience, not dreaming. There have been uncountable micro-revelations associated with my model, too many to list - should write a book but don’t have time for it, nor the skills. But here’s an example of how it works - which happens to be what we are doing now.

A small teacher’s college in my state was originally sited in a very rural location in the early 1900’s. I suppose at the time it was a regional center of activity, but eventually the population centers developed elsewhere, so now the campus is in a village of a few hundred people about 30 miles from the nearest small city. Because of the fairly remote location, a satellite campus was built in 1971 in Espanola and it became a community college, mostly for technical training (much of it related to providing workers for Los Alamos National Lab). The El Rito campus remained open until 2015, when financial pressures, in large part the cost of heating it with propane boilers ($250,000 a year) caused it to be mothballed. El Rito is in a forested area that is in dire need of restorative thinning, it is an unhealthy tinderbox ready to be another Camp Fire, but there is currently no value for the biomass that needs to be removed, and scarce federal or state funding to pay for it.

So along comes Logtroll and The Trollworks - we learn about the situation and come up with a plan to secure a grant to do a pilot project where we will take the worthless biomass and use it to make biochar while heating one of the classroom buildings. Since there is a soils lab on campus, and they have 30 acres of farmland and water rights to go with it, to the project includes curriculum development for the making of biochar and using it in agriculture. And the pilot project building, which used to cost $30,000 a year to heat using fossil fuel, will instead make a “profit” of $20,000 from the biochar “byproduct” while being heated for free - a $50,000 annual revenue swing from a single building! . And the liability biomass in the area will now have a monetary value, which will support the restoration of local federal forests and provide many good jobs.

Because this solution involves a fairly complex integrated community system to be developed, and because it is not a model that makes a simple product intended for distribution and sale through a global network of corporate boxes, it will never even attract the Ogres’ notice. Yet it will have the power to completely transform a weak and vanishing community into a more self sufficient economy, and one that does environmental restoration, helps to wean the world from fossil fuels, draws down CO2 from the atmosphere, and distributes the economic benefit to local people and not multi-national corporations.

You never change things by fighting the existing reality.
To change something, build a new model that makes the old model obsolete.
R. Buckminster Fuller