I just cannot resist. I really don't understand that necessity to even say 'socialist'. Then, after that deny that same 'socialist' and then say nobody understands. Just make a simple distinction. There are social services and they are not socialism. Socialism is a political thing social is something done by society. I am amazed that somebody has yet to come up with something like "societyist" or somesuch. This entire blather about a word is simply amazing although also a bit odd, at least to me.
Do you say ‘capitalist’? Do you say ‘conservative’? Why do we use words at all, if we can’t agree on their definitions?
You never change things by fighting the existing reality. To change something, build a new model that makes the old model obsolete. R. Buckminster Fuller