Like it or not, it's these folks that pay very little to almost no attention to politics that decide most elections.
Yep...the sheep. They move whichever way the headlines push them with no real thought for for their futures, no understanding of government, whatever triggers them a week or so before the election is what determines the outcome.
Kinda sad aint it.
And most see their headlines on social media...who's algorithm already knows their trigger and when best to pull it.