The Republicans have no plan, no planks, nothing! In spite of that, they are able to have messages that work and they just keep hammering whilst the Dems just run their mouths.
Perhaps it's because their messages don't have to be true? No claim is too farfetched to be a republican "message". Democrats are(rightfully) held to a higher standard.
It's not their fault that a certain number of the population would rather believe a known charlatan than the facts and numbers.
Democrats just keep running their mouths about the facts and figures...nobody wants to hear that crap...