I was talking swing voters, the non-affiliated which a good many had been Democrats at one time. But because of an issue or two, they felt like outcasts, rejects. I already said reaching out to the right wing and Republicans was a total waste of time. That waste of time includes Trumpers.
Now I would assume many of those who deserted the Democratic Party are now independents lean Democrat. But there a big difference in how they vote. History shows that those who identify, affiliate themselves with the Democratic Party will vote for democratic party's candidates 92% of the time. Independent democratic leaners drop to roughly 70% of the time. The same percentages apply to Republicans.
So feeling part of a political party can make a difference in an elections outcome depending which election that 30% of democratic leaners decide to vote for the opposing party's candidates. Of course they all won't do it in the same election, some will this election, others the next and other the next election after that. But 30% is the average for any one election.
Swing voters are very susceptible to what they hear and are very likely to run with it if it sound plausible. Nothing way out there, but something with a grain of truth. They aren't political junkies like us here. They don't pay much if any attention to politics for the most part. They'll hear someone saying something, they'll liable to believe whichever party that someone belongs to, their party believes exactly what that someone said.
They're impressionable, susceptible to political propaganda if it fits into what they heard someone say. This is where a coherent message, having everyone on the same page comes in. This is where a Greene, AOC, Omar can be very dangerous to their party's election chances. Keep in mind, swing voters, the non-affiliated aren't ideologues, they don't care about most issues, only those which effect them or may effect them in the future. Most don't care what happens in other places or to other people as long as it doesn't happen where they live and to them.