Yeah, in an average presidential election 45% of the eligible to vote population don't vote. 2020 was unique in its high turnout. Midterms are much worse which runs roughly 60% don't bother to vote. Then in those weird election years when it's neither a presidential or midterm year, just state and local, you get turnout of in the 20's to 30's. That is unless there's a hot governors race.
We agree Trump was the motivating factor that got a lot of normally non-voters off the couch in 2020. So the next question is without Trump on the ballot for 2022 midterms, will that midterm return to the normal 40% or so who vote? From the indications I've seen, the answer is probably. That means 60% won't bother.
What we need is to get back to when election campaigns are all about substance. These days election campaigns are almost 100% negative with very little substance, ideas, possible solutions to our problems, visions of the future etc. It's always my opponent is the worst scumbag on earth. Try sitting through over a billion dollars of negative advertisements for a month for the January senate runoffs. None of the four candidates ever said what they were for, just my opponent is the worst person on earth.
This is how these coach potatoes, the uninformed, the non-affiliated, independents who don't pay attention to politics much are deciding who they'll vote for.
You have Republicans voting for Republicans, Democrats for Democrats and the rest trying to decide who's the least worst scumbag. Usually ending up voting for who they least want to lose, not win, but least want to lose.
Most of these latter folks will tell you they decided on the issues who to vote for. But most couldn't tell you which candidate was for what and against what.