I analyze polls to find trends that will help in forecasting the next election. So I will continue to be the analyst. I'm about as far as one can get from being a partisan or an ideologue. But elections interest me, they might not you because you have a political agenda. They do me however. Sometimes the most mundane thing equates to giving one party or the other an advantage. It's those mundane things I want to catch.
To get a grasp on how the next election goes, one needs to know how all Americans are thinking, feeling, what issues are hot with them and which ones they don't give an owl's hoot about.
Negative ads work, if they didn't no one would use them. You have to be aware at who the negative ads are focused on. They aren't focused on the other party's base and aren't on their own base for the most part. We know how those affiliated voters will vote within a couple of percentage points in almost every election. It's those in the middle, swing voters, independents, non-affiliated, less to non-partisan that all these negative ads are trying to convince. More of less to get those voters who don't pay much or any attention to politics to hate the other party's candidates more than they hate yours.